The open letter published by Google today contains misinformation about the draft news media bargaining code which the ACCC would like to address. In response, the ACCC said the letter contained “misinformation” about the draft code. "Several of the ACCC's proposals will impact consumer privacy," it said. Google has responded to the ACCC’s inquiry into the digital advertising supply chain, which again singled out the tech giant for its market dominance. Google will not be required to charge Australians for the use of its free services such as Google Search and YouTube, unless it chooses to do so. The ACCC barely reply to the main point on the open letter. The ACCC spent 18 months on the Digital Platforms Inquiry, publishing its hefty final reportin July. Indeed, the ACCC has commenced further similar proceedings against Google for alleged contraventions of the ACL, relating to a 2016 change in Google's collection and use of user's personal data, for which the ACCC says Google failed to gain user's explicit informed consent. "Google succeeds when our partners do -- so we have a strong incentive to ensure a healthy digital advertising ecosystem," a blog post penned by Google Australia's marketing director Barney Pierce said. “Google’s response to the ACCC’s attempt to level the playing field and support quality Australian media, underlines exactly why the ACCC code is fundamental to a robust media landscape in Australia,” said Peter Lewis, director of the Centre for Responsible Technology. The ACCC's digital platforms report nailed the problems facing consumers and media businesses, explain Free TV's Bridget Fair and Ross Mitchell. "To safeguard consumer privacy and promote participation and competition, such measures should only apply to data controlled by the user.". "In the face of these issues, regulation is likely to create unanticipated disadvantages and disruptions.". Like us on Facebook to see similar stories, Fact check: Comparison between COVID-19 and cancer death rate misleading, Ronald Greene death: Louisiana State Police release videos from 2019 encounter. Our response to the ACCC Digital Platforms Inquiry Preliminary Report Thursday, February 21, 2019 When I started working at Google almost 12 years ago, Australians were still figuring out how to make the most of the internet. "We believe the ACCC's objectives are best achieved by data portability measures that are industry-led and industry-wide and where the user is in control," Google said. Google tells ACCC it just makes advertising easy, Google back in ACCC's crosshairs, but this time under the guise of an 'ad tech' inquiry, Not happy Jan: Google likens media bargaining code to using the Yellow Pages, Google sued by ACCC for allegedly linking data for ads without consent, Australian law couldn't block Google's YouTube and DoubleClick purchases: ACCC chair, Australia extends tech giant probe to Google and Apple browser domination. On the issue of conflict of interest and self-preferences, Google said it believes the current Competition and Consumer Act 2010 provisions are sufficient for addressing potential competition concerns that may arise from vertical integration in the ad tech chain. Following the launch of News Showcase in October, Google has transferred pay deals with more than 450 publications globally. "Any regulatory intervention must not reduce the innovation and competition that has driven so many benefits". 17 September 2019 blog by Mel Silva on Google's response to the final report. "The dynamism of the ad tech ecosystem combined with these differing interests means that it will be extremely difficult to predict all of the consequences of any intervention," it said. Following Facebook’s response to the ACCC’s recommendations around digital platforms, Google has agreed it does not believe an algorithm regulator would lead to higher quality search results or promote journalism.. “Google and Facebook’s response to the ACCC mandatory news code has placed in stark relief our national over-reliance on them,” the director of … Responding to the revised publisher code process in Australia. In response to the ACCC claims that Google would not be required to charge for free services, Google explained with an example that the code requires them to provide advance notice over changes in algorithms and said, “Even assuming Google could comply with this provision, it would seriously damage our products and user experience. In response to the ACCC kicking off the inquiry, Google argued ad tech is a competitive market with low barriers to entry, and that it's merely one of the many companies offering such a service. “Google will not be required to charge Australians for the use of its free services such as Google Search and YouTube, unless it chooses to do so,” the ACCC said. Treasurer Josh Frydenberg will have the power to determine which digital platforms are impacted, but has said Google and Facebook will be first. Google has asked the ACCC to also consider the implications for consumer privacy when designing proposals. In response to the ACCC kicking off the inquiry, Google argued ad tech is a competitive market with low barriers to entry, and that it's merely one of the many companies offering such a service. Google has offered the Australian Competition and Consumer Commission (ACCC) a number of suggestions on how best to move forward with regulation in the digital advertising space, saying a "collaborative" approach would provide the most benefit to consumers and Australian businesses. A healthy news media sector is essential to a well-functioning democracy. Data portability measures should not apply to data that the user does not control, Google said, providing examples such as data about a consumer's activity on a website where their ads are displayed. We will continue to consult on the draft code with interested parties, including Google. 3 May 2020 blog by Mel Silva to clarify misconceptions about how Google works with publishers. Similarly, Google said the watchdog's proposals to increase transparency and address issues of supply chain opacity may conflict with the privacy issues being considered in the review. In response to the ACCC kicking off the inquiry, Google argued ad tech is a competitive market with low barriers to entry, and that it’s merely one of the many companies offering such a service. The draft code will allow Australian news businesses to negotiate for fair payment for their journalists’ work that is included on Google services. The ACCC claims that from at least January 2017, … In its 68-page submission [PDF] to the inquiry, Google said the ACCC's Interim Report presented an incomplete view of the digital advertising industry. Google’s open letter to Australians and ACCC response. Google has welcomed the opportunity to consult with the federal government over the next 12 weeks as it finalises its response to the ACCC Digital Platforms Inquiry. Google welcomes the opportunity to engage with the Australian Competition and Consumer Commission on its Preliminary Report as part of the Digital Platforms Inquiry. Google’s open letter is here and the ACCC’s statement here. If you doubt this, you can see the very real need for their involvement from both Google’s response and Facebook’s ‘toys-out-of-pram’ threat to damage news media. As someone who actually has experience in SEO, Google ranking is the most used in the world for a reason. In your Google Account, you can see and manage your info, activity, security options, and privacy preferences to make Google work better for you. Google’s Response to ACCC’s Inquiry. Google said ad tech has been marked by constant innovation, driven by the evolving needs of advertisers, publishers, and consumers. Google in its submission also provided comment on how the ACCC should consider measures for improving data portability and interoperability. Google will not be required to share any additional user data with Australian news businesses unless it chooses to do so. The search engine giant Google issued a 68 page PDF that stated the ACCC’s Interim Report provided an unclear aspect of the digital advertising industry. June 8, 2019 Mountain View / CA / USA - Google office building in the Company's campus in Silicon Valley; The "double o's" of the logo are decorated in rainbow colors in honor of LGBTQ Rights. "This extends beyond data portability and interoperability measures (which the ACCC has recognised will depend on the underlying privacy regulatory framework currently under review).". Google on the ACCC Digital Platforms Inquiry. "Focussing only on web-based open display advertising results in a misleading view of industry dynamics," it said. Our response to the ACCC's digital platforms inquiry Find out more about Google's response to the News Media Bargaining Code Answering your top questions about Google … The Government and the Australian Competition and Consumer Commission (ACCC), which was responsible for developing the code, have now disputed the warning the search giant issued in response. The crux of the ACCC's case is a claim that Android users did not realise a two-step process was needed to block Google from collecting location data from their devices. Show full articles without "Continue Reading" button for {0} hours. The final report has 23 recommendations, including establishing a code of conduct between big tech and tarditional media, and an update to merger laws. In addition, Google labelled the interim report as having a narrow focus, stating it omits key competition dynamics that constrain Google's ad tech business. "We continue to engage with the ACCC and intend to defend this matter," a Google … We appreciate the considerable time and effort the ACCC has spent reviewing submissions, meeting with interested parties, and assembling the Preliminary Report. More information about the draft news media bargaining code can be found here: Australian news media to negotiate payment with major digital platforms, Media Team - 1300 138 917, media@accc.gov.au, COVID-19 (coronavirus) information for consumers, Unauthorised transfer of landline & internet services, Consumer rights for landline & internet services, COVID-19 (coronavirus) information for business, Industry associations & professional services, Competing fairly in professional services, Transmission services & facilities access, Retail electricity pricing inquiry 2017-2018, Monitoring & reporting for container stevedoring, Australian Competition & Consumer Commission, Compliance & enforcement policy & priorities, UniSA & ACCC Competition Law & Economics Workshop, Mergers & Competition Exemptions consultations, Cookies, website analytics & other website information, Digital platform services inquiry 2020-2025, Feminine hygiene products price monitoring, Foreign currency conversion services inquiry, Murray-Darling Basin water markets inquiry, Residential mortgage products price inquiry, Authorisations and notifications registers, Collective bargaining notifications register, Resale Price Maintenance notifications register, Australian news media to negotiate payment with major digital platforms. 29 October 2019. Google’s response to antitrust charges from the DOJ is … Google will not be required to charge Australians for the use of its free services such as Google Search and YouTube, unless it chooses to do so. Google is “broadly supportive” of many of the recommendations in the ACCC’s Digital Platforms Inquiry Final Report, according to Google Australia managing director Melanie Silva. "We therefore think it is critical that the ACCC consult with the Attorney-General's Department, the OAIC, and other relevant stakeholders (including privacy advocacy groups such as the Australian Privacy Foundation) for the remainder of the Inquiry to consider the privacy implications of the ACCC's proposals," it said. The ACCC has instituted proceedings in the Federal Court against Google LLC and Google Australia Pty Ltd (together, Google), alleging they engaged in misleading conduct and made false or misleading representations to consumers about the personal location data Google collects, keeps and uses. The competition watchdog is currently probing the advertising technology (ad tech) sector, focusing its efforts, again, on the search giant, with the ACCC concerned with "Google's industry-leading position". The search engine giant said it creates AU$32 billion in benefits annually for businesses and content creators in Australia through its advertising platforms. It also said the ACCC's proposals around data separation measures, such as through data silos or purpose limitation requirements, may overlap with the issues being considered in the Privacy Act Review. Google told ABC news that it had cooperated with the ACCC's investigation into the alleged privacy breach. The government was right to engage the ACCC in their role as a competition watch dog that looks into abuse of market power. Today, few of us could imagine a day without a smartphone in our pocket. The post tries to spin it in Google as 'unless they choose to' they don't have to do anything. Response to Google open letter 17 August 2020 The open letter published by Google today contains misinformation about the draft news media bargaining code which the ACCC would like to address. The Australian Competition and Consumer Commission (ACCC) handed down its interim digital platforms inquiry report in December … Google said it was reviewing the details of the ACCC's allegations. In addition, the report notes a lack of transparency across the adtech supply chain and puts forward a number of recommendations in response. Google added that data portability should not extend to data that a service provider creates by using a consumer's data -- inferred data -- such as a user profile created by analysis of the data collected. Google has responded to the antitrust lawsuit that it is facing according to Axios. This will address a significant bargaining power imbalance between Australian news media businesses and Google and Facebook. In response to the ACCC kicking off the inquiry, Google argued ad tech is a competitive market with low barriers to entry, and that it’s merely one of the many companies offering such a service. The ACCC estimated Google’s share of revenue of ads traded in Australia ranges from 50-60 per cent to between 90-100 per cent, depending on which of the four service areas is referenced. First, Google is objecting to a specific part of the legislation designed to stop it downranking (or refusing to list) The company said that consent had for the data collection had been sought from Google account holders “via prominent and easy-to-understand notifications.”. It additionally said, concentrating just on web … The ACCC's recent enforcement activity and the ACCC's compliance and enforcement … Microsoft and partners may be compensated if you purchase something through recommended links in this article. Giving an unfair search results to one group of businesses - news media businesses. The ACCC’s preliminary recommendations are one thing, but Google has a lot more to respond to when it comes to News Corp’s 80-page response. On 20 April 2020, the Australian Government asked the ACCC to develop a mandatory code of conduct to address bargaining power imbalances between Australian news media businesses and digital platforms, specifically Google and Facebook. This constant innovation, Google claimed, substantially changes the ad tech landscape every two to three years. Read more:

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